As an introduction to the topic, students were asked to share on an online whiteboard platform (Miro) what AI is to them. Student responses:

University sophomore level introduction to A.I. conceptually and technically, in the context of graphic design theory and principles.

Explanation of purpose of conversational portion of activity and how it’s relevant to AI. Introduction to the next part of the workshop. Template created on Miro and student access given. Questions answered.

Discussion of modes of conversation in relation to the previous codification, dual coding, and assignment.

Modular style interface design, with assets made whenever possible and other free-to-use assets imported when needed into a Virtual Reality space. The interface is designed to be minimally invasive, and collapse upon itself as one of the inherent affordances and needs of immersivity in Virtual Reality. The video can be skipped through for UI and UX dense examples.

Modules include focusing on mindfulness, interpersonal effectiveness, and group therapy as pulled from Dialectical Behavioral Therapy Research. Prior to creating this project, a literature review was performed to ensure I wasn’t crossing professions and remained the role of designer instead of protocol writer.

Best practices used and sometimes intentionally left out for various reasons, such as encouraging interactivity and neural engagement by the user, as indicated by the study of design guidelines and theories.

Marketing Plan for “Dorkaholics”

Focus Areas:
SEO· Algorithms · Research & Analysis · Digital Brand Growth Planning · Integrated Marketing Communications (IMC) · Market Research & Audience Analysis · Social Media Strategy · SEO & Content Marketing · Competitive Analysis · Paid Advertising Planning · Community Building & Engagement · Campaign Development & Evaluation · Strategic Communications

The Dorkaholics PDF was compiled as part of a team effort with review and input from myself regarding each section, specializing in S.E.O. and Social Media. The information within is since outdated due to changes within systems relevant to the campaign booklet, yet still illustrates ability to learn new industry standards and implement.

This project involved the development of a comprehensive integrated marketing communications (IMC) strategy for Dorkaholics, an independent pop culture media publication focused on comics, anime, gaming, film, and fandom culture. The initiative was designed to identify growth opportunities, strengthen audience engagement, and improve competitive positioning against established industry publishers through research-driven marketing recommendations. 

The campaign combined market analysis, competitor benchmarking, audience research, social media audits, content strategy development, paid advertising recommendations, search engine optimization (SEO), and community engagement initiatives. Research revealed opportunities to increase audience retention through exclusive content, improved publishing consistency, stronger social media engagement, and expansion into interactive digital experiences. Key findings also highlighted the importance of leveraging existing audience interests in superhero content, anime, gaming culture, and breaking entertainment news. 

Strategic recommendations included the implementation of a structured content calendar, audience-focused social media campaigns, SEO optimization, micro-budget paid advertising, influencer and community partnerships, interactive content formats, and audience participation initiatives designed to increase website traffic, newsletter subscriptions, and social engagement. The campaign further established measurable performance indicators and a scalable six-month implementation framework supported by analytics-driven evaluation methods. 

The project demonstrates expertise in digital marketing strategy, audience research, content marketing, paid media planning, SEO, social media management, competitive analysis, and integrated communications planning. It serves as an example of transforming audience insights into actionable growth strategies for a niche digital media brand seeking sustainable expansion within a highly competitive online publishing landscape. 

Sleep Secretary was developed as a forward-looking product strategy and business development initiative exploring the intersection of artificial intelligence, consumer wellness, and behavioral technology. The project centered on the creation of a personalized sleep optimization platform that leveraged facial analysis, user behavior patterns, and adaptive algorithms to deliver individualized recommendations designed to improve performance, productivity, and overall well-being.

The engagement included the development of a comprehensive five-year strategic roadmap encompassing market research, competitive analysis, customer segmentation, product positioning, revenue modeling, growth forecasting, and go-to-market planning. Beyond the initial mobile application concept, the strategy outlined future product expansion opportunities, including connected smart devices and new market applications within the broader wellness and lifestyle sectors.

By combining emerging technology with consumer-centered design principles, the project demonstrates expertise in strategic marketing, product innovation, business planning, market opportunity assessment, and long-term growth strategy. The result is a scalable framework that illustrates how novel technology concepts can be transformed into viable products with clear market differentiation and sustainable commercial potential.

Work done while studying Public Relations, Advertising, and Applied Communications as a capstone project that integrates technology with practicality as a concept.

Where speculative worlds meet visual identity. This collection explores neon aesthetics, custom typography, immersive digital environments, and experimental brand systems inspired by technology, science fiction, and emerging culture. Each work combines storytelling, atmosphere, and design strategy to create memorable experiences that blur the line between brand, art, and universe.

Whether developing a digital ecosystem, a conceptual world, or a distinctive visual identity, my goal is to create experiences that feel memorable, atmospheric, and unmistakably original—where design becomes both a story and a destination.

Maranta Power is a natural hair care brand dedicated to empowering individuals with curly hair through clean, high-quality products and a message rooted in self-acceptance, confidence, and inclusivity. This project focused on the creation of a comprehensive brand identity system designed to support the company’s expansion into broader consumer markets while preserving its authentic mission and cultural roots.

The engagement encompassed the development of a complete visual and verbal branding framework, including logo redesign, typography systems, color strategy, packaging design standards, digital experience guidelines, social media direction, graphic language, and brand voice documentation. The resulting identity system was crafted to balance salon-quality professionalism with a vibrant, approachable personality that celebrates individuality and natural beauty.

Particular emphasis was placed on accessibility, inclusivity, and community-building through bilingual communication standards, educational content strategies, and visual storytelling that reflected a diverse audience. Custom pattern systems inspired by natural curl forms, a distinctive color palette derived from the Maranta plant, and scalable design standards were developed to ensure consistency across packaging, digital platforms, website experiences, and social media campaigns.

The project demonstrates expertise in brand strategy, visual identity design, packaging systems, creative direction, typography, user experience considerations, and cross-platform brand governance. The final deliverable provided Maranta Power with a cohesive and scalable brand foundation capable of supporting future growth while reinforcing its mission of helping consumers embrace the power and beauty of their natural curls.